Category Archives: B2B blogging

Your bio is boring. Here’s why you should spice it up.

Compelling content is everything these days. What better example than the epic success of Buzzfeed? Now the unofficial cool kids of the internet, they’re a crew that knows how to get people’s attention.

And let’s be real: holding people’s attention is harder than ever. This is a busy planet, plagued with ADD and a misguided obsession with multitasking.

One study suggests the average person’s attention span has dropped to eight seconds. EIGHT SECONDS. Goldfish can stay focused for nine.

So when entertainment and engagement are everything, why are biographies — our virtual first impressions — still so dull?

As content has gotten more innovative and more interesting, professional biographies (as a general rule) haven’t. Most are dry as a bone; a rote recital of a person’s accomplishments and job titles.

But these summaries are a crucial aspect of the professional world; a personal elevator pitch, and if yours is boring, you’ll lose your audience in an instant.

Bios should have intrigue and interest and flair. After reading it, a stranger should feel like they’ve gotten to know you; not pored through a list of your professional achievements but been offered a tantalizing teaser of WHO YOU ARE.

This doesn’t mean you need to downgrade to a 140 character social media-esque summary. It also doesn’t mean you need to craft a bio full of GIFs and Game of Thrones references. This isn’t about desperate attempts at attention.

This is about creativity and personality and spark. It is about the power of detail, wit and lightheartedness. It is about letting the real you shine through.

Here’s a fictional example (a woman you may have heard of):

Example One
Snow White is a results-oriented professional with extensive experience in the field of domestic management. With a background in the janitorial arts, she has a track record of success, achieving impressive results in the culinary, tailoring and animal husbandry fields. Previously she assisted in the operations of a small mining business and performed caretaking duties in a group home. She lives in the forest with seven dwarves and a pet bird.

Example Two
A lover of all living things with a knack for organization, Snow White is a charismatic leader and jill of many trades. She can charm a huntsman into submission, whip up a gourmet dinner for eight and clean an entire house from top to bottom, all in an afternoon. Her legendary exploits have included stints as keeper of creatures for an enchanted forest, manager of operations for a diamond mine and ruler of an entire kingdom. Known for her rosy outlook on life and passionate beliefs in justice and equality, she’s earned the nickname “fairest of them all.” Also an adventurous foodie, Snow will try anything once. Except apples. No apples.

Which chick would you rather know? Or work with?

When it comes to your bio, think about the things that matter. What are you passionate about? What are you most proud of? What are your personality characteristics? What occupies your Instagram feed? What makes you laugh? What do you stand for? The answers to those questions speak to who you are, and who you are (both personally and professionally) matters. No longer is professional you a separate entity from personal you. These days, they’re a dynamic duo.

Besides, it’s likely anyone can find out a lot about you via the almighty Google. Makes sense to put the best bits up front.

You’re interesting and capable and unique. Shouldn’t your bio be, too?

Click here to read this post on LinkedIn, and click here to check out more of my bio writing skills or hire me for biography writing projects extraordinaire.

10 Reasons We All Have a Love/Hate Relationship with Facebook

Ohhhhhh Facebook. You’re the Rhett Butler to our Scarlett O’Hara — the Paula Abdul to our Simon Cowell — the Dylan McKay to our Brenda Walsh.

We love you, we hate you, we tear our hair out over you. We fall into frequent fits of rage over your lack of attention and unpredictability, yet we swoon over your marketplace charisma and demographic power.

Click to read on.

Don’t Screw It Up: Crisis PR 101 for Tourism Pros

Unfortunately for everyone ever, crises are unpredictable bastards. Despite our oh-so-advanced society, even the best of us can’t prognosticate tomorrow’s screw-up, act of God or criminal disaster. Such is the nature of a crisis. Those suckers are crafty.

There are, however, wise ways of dealing with these nasty events once they happen. Ignoring them is not one of those ways. Far too many DMOs and CVBs choose to look the other way when s*** goes down in their tourism destination.

Click to read on.

Think Twitter Doesn’t Work for Your Tourism Brand? You’re Doing It Wrong.

Twitter is an oft-underrated tool for tourism. Seriously, Facebook gets alllllll the attention, but Twitter can wield a lot more power with just 140 characters a pop. You’ve just gotta make sure you’re doing it right.

How many tourism organizations actually dig in deep versus just feeding Tweets from Facebook?

Twitter, like any social media marketing effort, requires a serious time investment. Put the time in, you’ll see results.  Besides, Twitter could use a little more love given Facebook’s constant PITA (pain in the ass) algorithm changes.

Click to read on.